(860) 343-5222
388 Salmon Brook St Granby, CT 06035-1802

Privacy Policy

Effective Date: March 13, 2026

College Highway Auto ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you provide through https://www.collegehighwayauto.com, in person, by phone, or through other direct contact with our dealership and service department.

This Privacy Policy explains what information we collect, how we use it, when it may be shared, and your choices regarding your information.

1. Information We Collect

We may collect information you voluntarily provide, including:

  • Name
  • Phone number
  • Email address
  • Mailing address
  • Vehicle information
  • Trade-in or financing information you choose to submit
  • Appointment, inquiry, or service request details

We may also collect limited technical information from website visitors, such as browser type, IP address, pages visited, and cookie data used to improve site functionality and user experience.

2. How We Use Your Information

We use the information you provide to:

  • Respond to your questions and requests
  • Schedule service appointments or test drives
  • Communicate about vehicle purchases, repairs, financing, or service updates
  • Send follow-up communications related to your recent service visit or dealership interaction
  • Improve our website, operations, and customer experience
  • Comply with legal or regulatory requirements

3. SMS Text Messaging Policy

If you provide your mobile phone number when scheduling a service appointment, requesting information, or checking in your vehicle for service, you may receive SMS messages from College Highway Auto related to your service visit.

By providing your mobile phone number and agreeing to proceed with scheduling or service check-in, you consent to receive SMS messages from College Highway Auto regarding your service appointment, service updates, and a follow-up request for feedback about your recent visit.

Customers provide their phone number by submitting a website form with a consent checkbox, providing verbal consent during service check-in, or signing a repair order that includes SMS consent language. Customers are not added to any messaging list without their consent.

SMS Program Details

  • Message frequency varies by customer interaction and is typically 1 message per service visit, with at most one follow-up reminder if no rating is provided.
  • Message and data rates may apply.
  • Reply STOP to unsubscribe.
  • Reply HELP for assistance.
  • Consent to receive SMS messages is not a condition of purchase.
  • SMS consent and mobile opt-in data will not be shared, sold, rented, or disclosed to third parties or affiliates for marketing or promotional purposes. This includes text messaging originator opt-in data and consent.

4. Sharing of Information

We do not sell or rent your personal information to anyone.

We may share information only when reasonably necessary to provide services you requested, such as processing financing, arranging a vehicle purchase, completing dealership or service operations, or working with service providers who assist with website hosting, communication systems, and business operations.

We may also disclose information if required by law, court order, or other legal process.

5. Cookies and Website Tracking

Our website may use cookies and similar technologies to improve performance, remember preferences, and better understand how visitors use the site. Cookies are not used by us to sell your information or to identify you for unrelated advertising purposes.

6. Data Security

We take reasonable administrative, technical, and physical precautions to protect the information you submit to us. While no transmission method over the internet is completely secure, we work to protect your information both online and offline and limit access to personnel who need it to perform their job duties.

7. Your Choices and Rights

You may contact us at any time to:

  • Ask what information we have about you
  • Request correction of inaccurate information
  • Request deletion of information where appropriate
  • Opt out of future communications

For text messages, you may opt out at any time by replying STOP.

8. Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for the content, security, or privacy practices of those third-party sites. We encourage you to review their privacy policies separately.

9. Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

10. Contact Us

College Highway Auto

388 Salmon Brook St
Granby, CT 06035

Phone: (860) 343-5222

Email: [email protected]

Text Us